# Caples.ai > Caples.ai — The Meta Ads Agent that replaces your Agency is an AI-powered Meta Ads copilot that delivers daily optimization reports, one-click campaign actions, and AI-generated ad creative. Built on a direct-response media buying framework with 15+ years of proven methodology, it replaces the need for an agency by telling you exactly what to do with your Meta Ads every day — and letting you execute changes with a single click. Caples.ai is a web application published by Sales or Else LLC at https://caples.ai. It connects to Meta ad accounts through Meta's official Marketing API and OAuth, runs daily account audits, surfaces a prioritized to-do list, generates AI ad creative from your top performers, and lets you apply approved changes from one interface. - **Publisher:** Sales or Else LLC - **Category:** AI Meta Ads optimization, media buying copilot, ad creative generation - **Integration:** Meta Business Partner stack (Marketing API, OAuth) - **Trial:** 7-day free trial on paid plans; 48-hour reminder before billing - **Guarantee:** 30-day full refund after purchase, no questions asked - **Human-in-the-loop:** Every account change requires explicit user approval before execution ## Primary content - [Homepage](https://caples.ai/): Product overview, pricing, testimonials, feature grid, and free trial CTA - [FAQ](https://caples.ai/#faq): Product definition, safety, profitability, trials, refunds, ad accounts, team access, learning, prompting, and API access ## Product and pricing - **Caples Pro** — $240/month ($120/month billed annually): 1 Meta ad account, up to $10k/mo ad spend, Meta Ads AI Copilot, smart creative generation (video + image), 100 creative tokens/month, 1GB asset cloud, copilot strategy chat - **Caples Max** — $400/month ($250/month billed annually): 1 Meta ad account, up to $100k/mo ad spend, 300 creative tokens/month, 10GB asset cloud, priority chat bandwidth - **Agencies** — from $250/month per ad account (minimum 3 accounts): full Max feature set per connected account ## Core capabilities - Daily Meta Copilot audit with critical alerts and 24-hour performance summary - Daily to-do list with campaign, ad set, and ad-level recommendations - One-click campaign actions with human-in-the-loop approval - AI creative generation based on top-performing ads in your account - Direct-response media buying framework with 15+ years of proven methodology - No prompting required — structured workflows run automatically ## Optional - [Sitemap](https://caples.ai/sitemap.xml): Indexable site URLs - [Robots](https://caples.ai/robots.txt): Crawler policy (/paywall preview is disallowed)